Proof of Performance (POP) Report

Return on Investment and Return on Ad Spend Made Simple

About POP Report

Most digital advertisers are blind when it comes to where monies are wasted during online advertising campaigns due to fraud, cookies and other factors.  Bird Dog Digital provides a Proof of Performance (POP) which will deliver a black and white report of the lift in conversion rate our SNipER targeting product provides.  We are able to accomplish the POP Report because we know the physical addresses where our ads are placed and compare them with the sales data the client provides post campaign.  Another reason to use Bird Dog Digital, whether we win, lose or draw, we can prove it with our Proof of Performance Report and true ROI and ROAS are calculated. Return On Ad Spend is simply calculated by dividing revenue produced by the advertising by the dollar amount spent on the advertising.

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